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Women are the most powerful force reshaping the future of America. Stronger than political parties, mightier than religious differences, able to leap cultural schisms in a single bound, women are quietly exerting a unified power to make changes in our culture and in commerce, meeting in the middle to achieve their goals. But they're not using traditional means such as getting together and voting or banging on closed doors to demand equal access. In virtually every arena where American women are causing a sea change, they are bypassing the traditional settings that ignore their needs and are creating parallel circuits, which, in turn, then affect the old standards. Across political, religious, racial, and class differences, this new, vital, female center is heralding the most significant change in American culture in the past century. Two of the hottest trend-spotters in America - Celinda Lake, a leading political strategist for the Democratic party and one of the nation's foremost experts on electing women candidates, and Kellyanne Conway, a leading conservative pollster and president and CEO of The Polling Company, INC. - themselves cross the aisle to reveal the ways in which a newly defined, united power base among women is reshaping the state of our nation much more than the two-sided politics of Left and Right. Using the eye-opening results of interviews, focus groups, and polls (three of which were created especially for this book) that they've conducted, Conway and Lake demonstrate how women are getting what they want and need by rejecting outdated traditions and expectations that no longer fit their reality. They are breaking the old rules about when and whether to marry and have children, living fully and equally as singles, and creating flexible, inclusive workplaces that don't sacrifice family or sanity. They are taking charge of the marketplace, controlling $5 trillion annually as the primary purchasers
- Sales Rank: #791730 in Books
- Published on: 2010-11-15
- Released on: 2010-11-15
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .90" w x 6.00" l, 1.09 pounds
- Binding: Paperback
- 336 pages
- ISBN13: 9780743273831
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
About the Author
Celinda Lake is president of Lake Snell Perry Associates, a research-based strategy firm in Washington, D.C. She is one of the nation's foremost experts on electing women candidates and on framing issues to women voters. American Politics calls Lake a "super-strategist or, better yet, the Godmother." She lives in Washington, D.C.
Kellyanne Conway is president and CEO of the polling company, inc., including WomanTrend, a research and consulting division that for years has tracked and interpreted important trends influencing and being influenced by women. She lives in Vienna, Virginia, and New York City. Both authors are quoted frequently in national media, including national television and radio.
Catherine Whitney has coauthored more than fifty books on legal, political, and social issues, including Where Have all the Leaders Gone? and The Weekend that Changed Wall Street. She lives in New York.
Most helpful customer reviews
26 of 30 people found the following review helpful.
Fresh, original thinking based on actual survey data--welcome to 2005!
By James Lucier
As a professional political analyst myself, I read absolutely everything I can find by Celinda Lake and Kellyanne Conway, whether written separately or together. It takes two top data mavens of opposite political persuasions to sift through hundreds of actual interviews to tell us what the numbers say, today. The two points I found most interesting were the tremendous growth of women-owned businesses (and women business owners) plus the phenomen of the "sandwich generation"--baby boom women dealing with children and their own retirement plans on the one hand but also with the healthcare and financial affairs of aging parents. Today's women face huge family, financial, and career pressures in a way I, as a man, thought I understood but clearly didn't appreciate properly before reading this book. If you are selling a product, planning a political campaign, or worrried aobut how this nation deals with social security and medicare, I think it is well worth your time.
9 of 12 people found the following review helpful.
A Must Read for ALL Business People
By J. V. Crum, III, MBA, JD Founder Conscious Millionaire
When I went to law school in the early 80's, 47% of my class was women; however, at that juncture, most women were modeling men. What I noticed was they really didn't own their own power as women. They were more like a female version of men. And, in the 80's, that was true in corporate offices as well. Today, that is all changing. Women are finding their own version of Power.
The majority of my market is women - I built my own companies and today I work with small business entrepreneurs who want to create millionaire success while being true to their core values and doing something that brings them a sense of passion and purpose. That fits the woman profile.
I purchased "What Women Really Want" because a highly successful woman friend (entrepreneur/investor) recommended it. This is a true treasure trove - it is filled with information that EVERY business owner or professional who serves women NEEDS to know!
This book has information I haven't found anywhere else - the specifics are almost endless. The theme is clear: women are coming into their own power on their own terms - and they are finding ways to express their own unique selves and needs in every aspect of what they do, from how they live their lives, to how they run their businesses and how they enjoy their relaxation time.
I strongly suggest that if you serve women or just want to know more about women in the 21st Century that you buy this book today.
J V Crum, III
President / Founder
Conscious Millionaire Institute, LLC
11 of 15 people found the following review helpful.
Should Be Named: "Women's Liberation Turns 40"
By RicR2
This book is filled with fascinating survey data about what women have DONE, especially in just the last decade, but not much about women WANT.
And fascinating facts there are. Two of my favorites are that:
60% of all women aged 40 to 69 are single (!), and
65% of all car purchases are made "directly by women."
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