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There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must re-master themselves to succeed. Leaders must identify the key macro forces, then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they cannot only survive but clean up.� Digital to the Core makes the case that all business leaders must understand the impact the digital revolution will continue to play in their industries, companies, and leadership style and practices. Drawing on interviews with over 30 top C-level executives in some of the world's most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonalds, Publicis and UK Government Digital Service, this book delivers practical insights from those on the front lines of major digital upheaval. The authors incorporate Gartner's annual CIO and CEO global survey research and also apply the deep knowledge and qualitative insights they have acquired as practitioners, management researchers, and advisors over decades in the business.� Above all else, Raskino and Waller want companies and their top leaders to understand the full impact of digital change and integrate it at the core of their businesses.
- Sales Rank: #316305 in Books
- Published on: 2015-11-05
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .90" w x 6.10" l, .0 pounds
- Binding: Hardcover
- 240 pages
Review
“With deep insights and strong take-aways, this is the playbook for surviving and prospering during the continuing digital revolution.” – Terry Jones, founder Travelocity.com, founding Chairman Kayak.com
“As digital technologies penetrate into almost all products and services, they become more disruptive in every industry. Knowing that is easy; understanding and leading the required change is hard. Digital to the Core is a book that will help leaders find their pathways to success.” – Don Tapscott, author of Wikinomics and, with Alex Tapscott, the forthcoming Blockchain Revolution
"Since leading a digital transformation in the airline industry, many C-level executives have asked me how they can generate similar transformation in their business. Digital to the Core lays down a solid framework with actionable takeaways for leaders to drive this change." – Glenn Morgan FBCS, Head of Digital Business Transformation, International Airlines Group.
"If the digital revolution has not yet hit your business, it soon will do. The authors argue the case for not just navigating digital business, but for embracing it and offer helpful frameworks for all senior executives in rising to the challenge." – Michael Earl, Emeritus Professor of Information Management, Oxford University
“It’s too late to catch up with digital, but it’s a great time to leapfrog. This book gives you practical clues about which way to jump.” – Bob Johansen, author and Distinguished Fellow, Institute for the Future, Palo Alto, CA
“Using the power of technology, the internet and the internet of things new competition pops up from the most unexpected corner, requiring traditional companies to reinvent themselves to survive. This book provides excellent thought provocation and frameworks to start this journey towards a sustainable digital business.” – Sabine Everaet, Europe Group CIO, The Coca-Cola Company
“In Digital to the Core, the authors expertly challenge us to understand that never before have we grappled with strategic, cultural, and market force changes so significant. Every business model is being upended. Every customer expectation is rising to new heights. The digital revolution is underway and survival requires way more than surface level tactics.” – Rob Carter, CIO, FedEx Corporation
About the Author
Mark Raskino is a Distinguished Analyst and Gartner Fellow in Analyst in Gartner’s Digital Business Leadership research team. Mr. Raskino works primarily with CIOs and CEOs. He covers business and technology macro trends and their implications for business strategy and technology management. Mr. Raskino’s research includes Gartner’s Annual CEO Survey, CIO Resolutions and CEO Resolutions. He is co-author with Jackie Fenn of Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Harvard Business Review Press, 2008) and is an accomplished and frequent keynote speaker.
Graham Waller�is a Vice President and Analyst in Gartner’s Digital Business Leadership research team. Mr. Waller works primarily with CIOs and executive-level digital leaders with emphasis on contemporary leadership and realizing business value via technology. He is a coauthor of the�The CIO Edge: Seven Leadership Skills You Need to Drive Results�(Harvard Business Review Press, 2010). Waller is also coauthor of Gartner’s 2014 CIO Agenda: "Taming the Digital Dragon" and the 2015 CIO Agenda: "Flipping to Digital Leadership." Additionally, he serves as faculty member on Gartner’s CIO Academy and is a sought after speaker.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Pivotal Steps Toward a Digital Transformation
By David H. Deans
Now is the time for CEO action on a comprehensive digital transformation agenda that will result in a strategic competitive advantage. Raskino and Waller, two experienced Gartner senior analysts, believe that one of the greatest ongoing challenges that executives will face is convincing their organizations to take a progressive path toward a digital-enabled future.
Every business, no matter how long they’ve been in existence, has the opportunity to digitally remaster their business model -- and their associated products and services. The book is about the process of forward-thinking renewal. The authors provide a pragmatic framework for savvy leaders to remap their industry, remodel their enterprise and also remake themselves.
They describe a ‘Resolution Revolution’ macro force -- it’s the effect of being able to sense what’s happening within your domain, with greater fidelity and detail, then proactively working to understand and harness the key things that are likely to lead to your desired business outcomes.
They support all their research findings with insightful data points. Case in point: a recent Gartner survey found that CEOs expect their revenues attributable to digital products, marketing and sales will double from an average of 21 percent in 2014 to reach 42 percent by 2017.
Each chapter concludes with ‘Actionable Takeaways’ that offer guidance that everyone would surely appreciate. One point from their assessment stands out -- the companies that are typically forcing disruptive change most often do not come from within the affected industry.
Why does this happen? The authors say that all established organizations have a deep-seated bias toward perpetuating a ‘business as usual’ status-quo, and they tend to cling to well-honed best practices. The challenge, therefore, is to bravely move past this cultural impediment.
In summary, the most compelling reason to contemplate their sage advice is captured in the following conclusion -- “Never before have leaders lacking digital savvy run a greater risk of being blindsided by the next technology-enabled tipping point.” Enough said.
0 of 0 people found the following review helpful.
A Practical and Powerful Prescription for staying ahead of the Next Information Revolution - Recommended for Strategic Thinkers!
By Martin McAreavey - UK
Some revolutions happen so quickly, so completely and so permanently that it becomes difficult to imagine what life was like before the revolution took place. So it is with the 'Internet of Things'. We are at a point in history where massive transformation in the every day realities of how we connect to the world will transform our basic assumptions about the role and functions of managers in organisations of every shape and size.
In 'Digital to the Core' Graham Waller and Mark Raskino have put together an accessible approach for managing in revolutionary times. Not only is this based upon sound empiirical research from a world leader in innovative thinking, but it also sets out a clear agenda and process for managers seeking to take a lead in their own organisation's future.
As a UK based academic, I have tested the concepts of Digital to the Core through my working with next generation leaders and senior managers in my teaching practice. The feedback from these students (all practicing managers and leadership professionals in their own right) has been consistently positive and full of praise - we make assumptions that just because the information revolution continues to gain momentum around us in the 21st Century, that somehow it is obvious what the implications are for managers and leaders and what they must do now to prepare for the future. However, the reality is that many are woefully prepared for the changes to come, because so little of conventional management education pays any attention to the transformative nature of information as a strategic resource. Fortunately Waller and Raskino put forward a truly usable framework for taking on the future with confidence and clarity.
An excellent read, a powerful and practical prescription for anyone wishing to future-proof managers and leaders in the 21st Century!
0 of 0 people found the following review helpful.
A must read for all leaders. Provides actionable takeaways for leaders driving Digital. Invaluable for today's Digital Leaders.
By Khwaja Shaik
"Digital to the core" is a chance to learn from one of the world's best Gartner Fellows.
Today's business models have shelf-life. As value chains disaggregate, Digital is redefining the business models by leveraging disruptive technologies (cloud, mobile, analytics). Competitors are emerging from unknown players.
"Digital to the Core" offers a framework to assess the impact of digital disruption on your industry and your company.
In "Digital to the Core" authors explain the digital trends reshaping the business models and why your personal leadership plays a vital role to bring everyone along on the digital journey.
The book has four parts.
1. Introduction
- Plan for a whole new level of change-it's called digital business
- Take an outside-in view to get the right perspective.
- Assess the three key forces at work to exploit them to your advantage.
- Address change at three levels to make deep rather than superficial progress.
- Apply the digital-to-the-core framework to stay oriented.
2. �Remap your industry.
- Identify and work on all three tipping points key to industry.
- Don't underestimate the nonlinear pace of technology change.
- Evaluate cultural acceptance, balancing new value proposition against the "creepy line".
- Innovate because of, or in spite, of regulation.
- Nudge one of the three tipping points in your favor.
3. Remodel your enterprise.
- Revisit what is core, balancing the risks of action and inaction.
- Involve every C- level leader, with no exceptions. Digital can't be a silo.
- Ensure that the entire team is tightly bound and working closely together.
- Evolve the CIO role; CEOs need digital leadership, not passive service.
- Create a bimodal capability harmonized across one team to resolve tension between digital change and traditional stability
- Upgrade to Digitally Savvy C-Suite and Board.
- New competencies resolve blurred boundaries.
4. Remake yourself.
- Be an adventurer and an ambassador.
- Be a clarifier and an educator.
- Be an attractor and a cartographer.
Today's leaders mostly focus on technology. The authors recommend digital leaders to have adventurer's spirit with an ambassador's art of persuasion and loyalty.
Finally, this book gives you the fundamental building blocks for becoming more innovative and changing the world. It has dozens of simple tricks that any person and any team can use today for surviving and prospering during the continual digital revolution.
A must real for all leaders.
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